Interior design in the social media era

The internet has brought about both opportunities and challenges for the interior design industry, as it faces the dual forces of trends and accessibility. These factors are driving the industry towards a series of unpredictable and interesting events. As the industry continues to evolve, it raises questions about the role of interior designers in a world of aesthetic influencers and how design trends and cultures will evolve in the future.

Historically, design movements have reflected the social context of their time, and today's design culture is increasingly influenced by online phenomena. The rise of user-created internet aesthetics has led to a faster-paced industry, where algorithms and accessibility play a key role in trend forecasting. Trending internet aesthetics have made it easier for people to find an interior style they resonate with, and social media platforms have evolved to promote user-created content, making extravagant-looking rooms more attainable.

The accessibility and virality of interior design trends have also led to a more commercialized industry, with labeled trends reduced to marketable decor. This commercialization can be a threat to sustainability in the interior design industry. Furthermore, the rise of DIY and design influencers on social media brings more competition to the industry.

Overall, the internet has disrupted the traditional process of trend forecasting and challenged the role of interior designers. The design industry is rapidly evolving, and it is intriguing to observe how design trends and cultures will develop in the future. Social media trends are already shaping the industry, and the emergence of Artificial Intelligence technologies is further contributing to this evolution. It is exciting to contemplate what other innovations may arise in the near future that we haven't even thought of yet.

As a furniture brand, it is important for us to stay up-to-date with the latest trends and predict future ones. However, we always prioritize our most valuable clients: interior designers and architects. This statement is not meant to oppose anyone, but rather to emphasize our commitment to these professionals.