London Design Fair Best Of

The most international destination of the annual London Design Festival for retail buyers, architects, interior designers, press, designers and also general public interested in design, London Design Fair, located in the creative heart of East London, hosted 550 exhibitors from over 36 countries during four days.

In this year's edition, it brought together the very latest; furniture, lighting, textiles, materials and conceptual installations from around the world.

We have been there showing our new Bridge desk, together with other Portuguese brands at the Associative Design's stand.

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In the free time, we had the chance to take a look around. Here are some of our highlights from the most creative and uncommon designs and products.


The Into-form unit was one of the stars in our floor, presenting an eye-catching, colourful seating area made up of inviting, soft foam cylinders that can be put together in many different combinations.

The design was inspired by 1970s furniture design in terms of the colours, modularity and “playfulness”.

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Haru Tape

On the first floor, there was a dynamic pop-up room where visitors could discover and experiment with the Haru range of products.

Haru is a colorful range of tapes that can be stuck on and peeled off, that, according to the company, won’t damage walls. They say it is also fitting for those who fancy getting crafty and changing up the look of spaces regularly.

The tape, which comes in a range of colours and sizes, can be used to create designs on walls or other items.

Material of the year

For its second Material of the Year showcase, London Design Fair selected the infamous but omnipresent plastic.

The exhibition featured the work of four designers with a particular vision of this material.

We loved Charlotte Kidger's brightly coloured pots and vases, constructed from pigmented polyurethane foam dust that gives plastic a new lease on life.


Our last highlight goes to Oedipus by Boris de Beijer that remind us of futuristic occult artifacts and relics.

Boris’ work is about alienating the ordinary and the common. By making adjustments on recognizable forms and objects, new forms are brought into existence, which can be categorized or placed in any known realm with certainty.

Form vs function, concept vs practicality. London design Fair had a bit of everything. We will certainly come back next year.