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Top brands at 100% Design

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100% Design, the UK's largest design trade show, returns to Olympia London 21-24 September. The show forms the commercial heart of London Design Festival, presenting leading national and international exhibitors with ideas, products and innovations for the domestic, workplace and built environments, alongside a special focus on emerging brands.

Attracting over 26,000 professional visitors with a spending power exceeding £3.4 billion, this year sees the staging of the 22nd edition of London’s iconic design show. Reflecting 100% Design’s focus on quality and inspiration, this year’s theme is ‘Experience’, which will be explored across the show through specially commissioned installations, immersive experiences and sensory experiments.

Making its debut at London Design Festival 2016 is LuxuryMade, a new show dedicated to contemporary decorative interiors. Staged alongside 100% Design close to the site of the new Design Museum, it is the latest addition to the West Kensington area’s burgeoning design offer.

The longest running of 100% Design’s five sections, Interiors presents leading international brands exhibiting everything from furniture and lighting to fabrics and accessories. New exhibitors for 2016 include German furniture specialists Axel Veit, who are presenting for the first time in the UK, veteran glass-makers B&S Glass Industries, lighting and furniture studio Industville. Pad Home will launch new products and ranges including from Ibride and Leff Amsterdam.

Other interiors exhibitors include eccentric British designer Mineheart, lighting companies Designheure, Original BTC and Dowsing and Reynolds. A new showcase within Interiors, Design London, will take centre stage at the show, next to the Central Bar. Consisting of a carefully edited group of less than 15 brands, Design London will spotlight the very best in design manufacturing, with each company chosen to complement one another and as contributors to London’s reputation as design capital of the world. Brands exhibiting in 2016 include Stockholm-based Massproductions and handmade sustainable furniture specialists Adventures in Furniture. 

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